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In the digital age, social media has become an indispensable tool for science communication. The WBC-RRI.NET project recognises the importance of embracing social platforms to engage with the public effectively while emphasising the need for a solid strategy. This guide is designed by the Working group 2 of the project, to equip organisations with the knowledge and skills to leverage social media for maximum impact.
Social media offers direct and powerful lines of communication between scientists and the public. As the primary source of scientific information, the internet serves as a virtual hub where ideas flourish, conversations ignite, and information spreads rapidly.
The true magic of social media lies in its ability to transform one-sided conversations into dynamic dialogues, fostering engagement, collaboration, and the dissemination of impactful scientific messages.
Within this guide, you will discover tricks and advice to enhance your organisation’s profile on social media. From crafting compelling content to engaging with your audience and measuring success, the guide provides actionable strategies to help you make the most of your social media presence. By harnessing the power of social platforms effectively, you can amplify your scientific messages and foster meaningful connections with your audience.