Tourism development strategy of Montenegro 2022-2025

Description of the programme/policy

The Tourism Development Strategy of Montenegro 2022-2025 is a policy document that outlines the strategic objectives and measures for developing the country’s tourism industry over the next four years. The strategy focuses on improving the quality and diversification of tourism products, enhancing the competitiveness of the sector, and promoting sustainable and inclusive tourism development.

Main objective of the programme/policy

The main objective of the Tourism Development Strategy of Montenegro 2022-2025 is to increase the competitiveness of the tourism industry and to achieve sustainable and inclusive tourism development in the country.

To develop Montenegro as a globally recognised tourism destination.

Specific objective of the programme/policy

To improve the regulatory framework for tourism and formalise tourist traffic.
To improve tourism infrastructure and supporting structures.
To improve the quality and quantity of accommodation facilities.
To improve the quality of diversified tourism products.
To enhance human resources, knowledge and skills in tourism.
To develop digital, innovative solutions and new technologies in tourism.
To increase the global recognition of Montenegro as a tourism destination.

Time frame

Permanent since 2021

Geographical focus:

Coordinating institution

Institution: Ministry of Economic Development and Tourism of Montenegro

Source of information

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