How to create a successful sales strategy (Advanced business planning)

Carsten Broich, founder of Sales.Rocks и Sample Solutions presents the topics of sales strategy: ICP vs. VP, sales processes, KPIs, and sales playbook. He provides relevant examples of growth tactics,  execution and timing, and regulatory processes to consider. Also, he stresses the importance of the target group in the focus of the sales strategy. 




Facebook video, Zoom recording (Lecture starts @min 7, Q&A starts @min46)