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Description of the programme / policy
Strands A and B: To raise awareness about the benefits of protecting IP rights and about the damage caused by the infringement of these rights by highlighting the importance of IP in supporting creativity, innovation and entrepreneurship to young Europeans.
Strand C: To raise awareness among SMEs about the benefits of creating, exploiting and protecting IP rights as part of their business’ activities and strategies. It intends to increase the numbers of SMEs taking advantage of the opportunities offered by IP rights through the building of knowledge and skills, while also seeking to involve influential partners.